STORY OF KARNER
FITNESS AND DESIGN
Here is an introduction from the founder, Karl Wong, about the story behind the brand Karner. Founded in Hong Kong, the bag company combines a passion for fitness with pure forms and clean lines. Karner builds upon the concepts of mobility, functionality, mindfulness, and authenticity.
We at Karner believe in a healthy balance between fitness and daily activities. That’s why we’ve designed our fitness bags to be more functional and adaptable, so they fit seamlessly into many aspects of everyday life.
It is important to us to establish a lasting emotional connection between people who resonate with our brand. At Karner, we believe that each fitness bag and lifestyle product has a purpose and serves a function. We believe in creating things that last and creating value for our community.
“I’ve always had a strong passion for product design and fitness and merging them to produce a
fitness lifestyle brand made sense to me.” - Karl Wong
The name Karner came from the Karner blue butterfly. It symbolizes life, a metaphor representing spiritual rebirth, transformation, hope, and a burst of energy. The collapse of the ego allows for self-awareness that forms a natural path of living in a positive mindset.
When you look at the positive side of every situation, you build resilience and strength. It allows you to think of the challenges you face in a new way instead of roadblocks, which can help you to overcome them more easily. You will find that by focusing on the positive aspects of your life, you will see a transformation and possibilities will open up before you. It will enable you to become more optimistic and a better version of yourself.
Energy can be obtained by exercising that'll make you feel better and change how your brain functions. It has been proven that being active can reduce anxiety and depression and help with sleep. It releases endorphins, which are chemicals that make you feel happy.
Karner is about cultivating a community where we want our audience to feel part of the experience. We strive to be a brand to relate to our customer’s lifestyles. Karner is about transparency to offer the most authentic experience to connect and trust our followers better.
These are essential pillars in creating a brand that has a long-lasting effect. We want to maintain the integrity of our brand, team and products. We want to inspire our followers to live a more sustainable lifestyle and make more conscious choices with their purchases.